Hey there, parents!

You’ve probably heard about the dangers of vaping. But there’s a new trend among teens that’s causing alarm: Zyn.

These little nicotine pouches are getting some attention on social media with "zynfluencers" posting videos using the product and promoting them on platforms like TikTok and Instagram.

But how popular are they? 

Teens are taking notice. About 1.5% of middle and high school students reported using nicotine pouches, according to the U.S. Centers for Disease Control and Preventions 2023 National Youth Tobacco Survey. E-cigarettes (vaping) is still the most common form of of nicotine consumption for teens with more than 2.1 million youth currently using e-cigarettes (10% of high school students and 4.6% of middle school students, with more than 1 in 4 of those using e-cigs daily).

Nicotine pouch sales are booming in the United States, with Zyn leading the pack. Philip Morris International, Zyn's parent company, says it has seen...